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How To Hire Top SEO & Content Marketing Talent In 2023

Are you looking to expand your SEO and content marketing teams in 2023?

Three in four employers report difficulty finding the talent they need, but don’t worry – we can help you secure the qualified candidates you’re looking for.

So, how can you rethink your recruiting strategy to attract, hire, and retain top SEO and marketing talent?

In this candidate-driven landscape, the key is ensuring that you’re offering the benefits today’s digital marketers value most.

On November 2, I moderated a webinar with Shannon Vize, Content Strategy Lead at Conductor, and Tara Fitzgerald, Total Rewards Manager at Conductor.

Vize and Fitzgerald showed how you can set your digital marketing team up for success next year through a winning recruitment and retention strategy.

Here is a summary of the webinar. To access the entire presentation, complete the form.

Key Takeaways For Hiring Managers

  • High demand + candidate-driven market = Competitive landscape with talent in control of the recruitment conversation.
  • Ensure your company and job postings are appealing to your audience.
  • Prioritize the benefits that candidates value most: Inclusive/diverse company culture, work-life balance, career development, flexibility, and competitive compensation.
  • Consider an entirely off-site work environment for most in-demand roles.

Look For These Top Skills For SEO & Content Hires

Sometimes, it can be challenging to determine if candidates possess the necessary skill sets when hiring a content marketer or SEO specialist.

One way to attract more qualified applicants to your postings is by digging into the specifics of the role.

The most common skills for SEO are:

  1. Google Analytics.
  2. Keyword research.
  3. Communication.
  4. Data Studio (Dashboards).
  5. Content strategy.

The most common skills for content marketers are:

  1. Campaign strategy/marketing.
  2. Social media.
  3. Communication.
  4. Customer experience/UX.
  5. Editorial.

Conductor, November 2022

If you’re beginning to build your SEO and content team, lean into your internal recruiting or hiring agency.

[Find out what questions to ask when hiring and how to avoid a bad hire] Instantly access the webinar →

As more business leaders recognize SEO as an essential channel that drives high-quality, high-converting traffic, more companies will hire these specialists as we move into 2023.

There’s a significant increase in the search for hybrid and remote jobs, which underlines the importance of workplace flexibility and workplace environments.

The Average Content Marketing & SEO Salaries For 2023

The data below shows national averages, however, salaries will vary depending on the job description, what industry your company’s in, and the size or revenue of your current organization.

Conductor, November 2022

Average Salary Compensation Benchmarks For 2023

 

SEO Position

EarlyMid 

Late

SEO Specialist$37,000$49,000$67,000
SEO Analyst$39,000$50,000$71,000
SEO Manager$50,000$73,000$108,000
SEO Director$70,000$95,000$139,000

 

 

Content Position

EarlyMid 

Late

Copywriter$39,000$55,000$78,000
Content Marketing Strategist$44,000$64,000$102,000
Content Marketing Manager*$49,000$75,000$104,000
Director Of Content$50,000$90,000$146,000
  • Early: 0-3 years*
  • Mid: 4-9 years”
  • Late: 10+ years*

* On average

The location also still plays a vital role in compensation.

[Know the hotspots for premium compensation] Instantly access the webinar →

Retention Strategies For Organizations

The work environment is critical, and business leaders should weigh the impact that their organizational plans could have on retention rates and how much it will cost to replace key talent.

Know what your talent values the most.

Here are the top reasons why people choose to work for their current organization:

  • Good work/life balance.
  • Learning & development opportunities.
  • A high salary or great financial benefits.

You can navigate implementing something new by considering your team’s culture and demographic fit by knowing what they value most.

[Learn what people are searching for] Instantly access the webinar →

[Slides] How To Hire Top SEO & Content Marketing Talent In 2023

Here’s the presentation:

Join Us For Our Next Webinar!

How To Analyze Your Content & Craft A Winning Strategy In 2023

Join us and Sabrina Hipps, VP of Client Success at CopyPress, and Jeremy Rivera, Director of Content Analysis at CopyPress. They will walk you through creating a winning content strategy for better ranking perfomance.

Image Credits

Featured Image: Paulo Bobita/Stips.io

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